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How did the campaign start? |
Hi
my name is Lindsay Hassett, aka Betty Biodiesel. This campaign
was born out of my quest to create cleaner air for kids after
learning about how badly polluting the inside of our school buses
were. I matched that to what I was learning about Biodiesel in 2001
and on and found a niche of opportunity to voice what was needed.
The
inspiration: One night, I met an eager 8 year old boy names Shannon
who was attending a biodiesel info event at New College. When I
looked into his eager eyes, I suddenly thought that school buses were
equipped with diesel engines and these buses would be an ideal place
to use biodiesel.
What I didn't know at that time, were the five
independent studies done by prestigious scientific groups about the
harmful effects of diesel emissions inside the school bus. This
information coupled with knowing that Biodiesel made from waste
vegetable oil could reduce this indoor air emission problem made me
quest for more information about this problem.
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 Lindsay,
aka Betty Biodiesel, is a visionary artist, performer, entrepreneur,
and eternal optimist.
She
currently serves as Marketing and Business Development Director for
Blue Sky Bio-Fuels , the Bay Area's first quality Biodiesel
producer, located in Oakland, CA.
Lindsay
also serves as Founder and Executive Director of The Betty Biodiesel
Organization which the Biofuels4schools campaign is a project of.
She
completed the Green MBA program in 2003 which studies a
"triple-bottom-line" of people, planet, and profits.
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Lindsay
Hassett, aka Betty Biodiesel, has been dedicated to taking care of the
environment ever since she became aware of biodegradeable cleaning
products by Shaklee at the age of 10. Living her life as the typical
teenager in Ukiah, and college student at the University of Chico,
she bought clothes from the mall, ate at fast food restaurants and
didn't get too involved with earth activism.
From 1997-1999 she
worked as a sales representative for two .com companies focused on
advertising. Socially, she enjoyed her life of in San Francisco and
was involved with creative groups, theater, dance, rock climbing and
performance.
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